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    CRM for solar installers

    A solar CRM that qualifies leads fast and chases every proposal.

    Signal2Sale is GoHighLevel set up for solar and backup-power installers: ad leads qualified in seconds, site assessments booked automatically, and proposals followed up until homeowners decide.

    • GoHighLevel, set up for you
    • From $50/month
    • Month-to-month
    Signal2Sale app with example data from a demo account

    Why solar installers lose leads

    Solar is a considered purchase. Homeowners research for weeks, collect several quotes and talk to their family and their bank. Meanwhile, ad campaigns bring in a mix of serious buyers and people who are just curious. Installers lose money on both ends: chasing unqualified leads and failing to follow up properly with the ones who matter.

    We set up GoHighLevel to sort leads the moment they arrive, get serious homeowners booked for a site assessment, and keep proposals moving with a structured follow-up that answers the questions people actually ask.

    Too many unqualified leads

    Renters, tiny bills and unsuitable roofs eat your sales team's time.

    Slow first contact

    Homeowners request several quotes at once. The installer who responds and books first has the advantage.

    Proposals that go quiet

    A proposal sent is not a sale. Without follow-up, many simply stall.

    Referrals left on the table

    Happy customers talk to neighbours, but only if you ask them at the right moment.

    What we set up

    Automations built for solar installers

    Every account is configured for your services, team and booking rules before you log in.

    1. Workflow 1

      Qualification form and scoring

      Ad and website forms ask the key questions (homeowner, monthly electricity bill, roof type, timeline) and tag leads by fit.

    2. Workflow 2

      Instant reply and call task

      Qualified leads get an SMS straight away and a call task is created for your team. Others go into an educational nurture.

    3. Workflow 3

      Site assessment booking

      Homeowners book a site visit online, with reminders and directions sent to both the customer and your assessor.

    4. Workflow 4

      Proposal follow-up sequence

      After a proposal goes out, a sequence covers savings, financing and common questions, and prompts your rep to call.

    5. Workflow 5

      Long-term nurture

      Leads who aren't ready get useful content over months, so you're the installer they remember when they are.

    6. Workflow 6

      Review and referral requests

      After installation, customers are asked for a review and invited to refer friends and neighbours.

    Follow-up in action

    Example: a homeowner requests a quote from a Facebook ad

    Messages are written for your business and sent automatically. Anything a person needs to do becomes a task.

    Your pipeline stages

    1. 1New lead
    2. 2Qualified
    3. 3Assessment booked
    4. 4Proposal sent
    5. 5Financing
    6. 6Signed
    7. 7Installed
    1. InstantlySMS

      Thanks for your interest in solar, Thabo. Based on your answers, a site assessment is the next step. Book a time here: [link]

    2. +15 minutesTask

      Sales rep calls the homeowner if no assessment is booked.

    3. Proposal sentEmail

      Your proposal, a plain-English explanation of the system and the financing options.

    4. +3 daysSMS

      Any questions about the proposal? Happy to talk it through with you, or with whoever else is involved in the decision.

    5. +10 daysEmail

      Answers to the questions homeowners ask most, and an invitation to book a follow-up call.

    Design and engineering tools stay where they are. Signal2Sale manages leads, bookings, proposals in progress and customer communication.

    How it works

    Live in days, with nothing for you to build.

    1. Step 115 minutes

      Book a call

      Tell us how leads reach you today and what happens after. We quote a fixed monthly price on the call.

    2. Step 2A few days

      We build it

      Neelo Digital sets up your account, numbers, calendars, pipelines and follow-up automations, and connects your forms and ads.

    3. Step 3From then on

      You close the deals

      Leads get answered and nurtured automatically. You get a login, the mobile app, and a team to message when you need a change.

    Pricing

    What a CRM for solar installers costs

    Signal2Sale is white-label GoHighLevel. Every account is quoted for your business: from $50 a month, with most clients paying around $150.

    Launch

    Solo operators who need every lead answered and followed up.

    from$50/month

    vs $97/month for GoHighLevel Starter

    Get my quote
    • Unified inbox: SMS, email, Facebook and Instagram
    • Missed-call text-back
    • CRM, pipeline and booking calendar
    • Web chat widget and forms
    • Mobile app
    Most clients

    Growth

    Teams running ads, funnels and follow-up campaigns.

    around$150/month

    vs $297/month for GoHighLevel Unlimited

    Get my quote
    • Everything in Launch
    • Multi-step workflows and automations
    • Funnels, websites and email marketing
    • Review requests and reputation management
    • Invoices, payments and memberships

    Scale

    Multi-location businesses and AI-assisted sales teams.

    Custom

    vs $497/month for GoHighLevel Agency Pro

    Talk to us
    • Everything in Growth
    • WhatsApp messaging
    • AI replies, lead scoring and routing
    • Multiple locations and pipelines
    • Priority support

    All plans include unlimited users and contacts. Usage (SMS, calls, email and WhatsApp messages) is billed separately at cost. Billed monthly in USD, with ZAR available for South African businesses.

    Wondering how that compares with buying it yourself? Read our GoHighLevel pricing breakdown.

    FAQ

    CRM for solar installers: common questions

    Can Signal2Sale filter out unqualified solar leads?

    Yes. Your forms collect qualifying answers and workflows tag and route leads by fit, so your team calls the best prospects first.

    Can my site assessors have their own calendars?

    Yes. Each assessor can have a calendar, and bookings can be assigned by area or round-robin, with reminders sent to both sides.

    Does it work with my existing ad campaigns?

    Yes. Facebook lead ads, Google Ads landing pages and your website forms all feed into the same pipeline. Neelo Digital can also run the ads.

    How much does a solar CRM cost?

    Signal2Sale is quoted per business, from $50 a month, with most clients paying around $150. The solar setup is included.

    See the setup for solar installers in 15 minutes.

    We'll walk through the workflows above using your services and team, and quote a fixed monthly price on the call.